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Content marketing enables you to capture valuable first-time home-buying visitors. NAR data indicates that 24% of home sellers used their real estate agents to buy or sell properties in the past, and 74% of sellers plan to use them again for future transactions.
Additionally, in a NAR survey reported by Ritter-Knight, nearly all of the surveyed buyers searched online at some point during a home search. About 90% searched for a specific property online, and 89% used the web to connect and rent a real estate agent.
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